
CURATED
Experiences
The Firenze Concierge experience is built on firsthand knowledge and trusted recommendations. Every hotel is personally visited, every restaurant experienced, and every recommendation carefully tested before becoming part of our collection. This thoughtful approach ensures that every itinerary reflects not only expertise, but also a genuine understanding of what matters most to each traveler.
Accommodation &Lifestyle
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Handpicked hotels and private villas
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Impeccable service and complete privacy
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Prime locations





Gastronomy & Wine
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Reservations at sought-after restaurants
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Tastings at award-winning wineries
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Bespoke food and wine itineraries
Logistics & Concierge
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Private drivers, yachts, and premium transportation
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Dedicated support throughout your journey
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A seamless, worry-free travel experience
Art, Fashion & Culture
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Private tours and cultural experiences
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Exclusive access to ateliers and artisans
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Itineraries connecting fashion, history, and art
Celebrations & Personal Experiences
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Marriage proposals
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Intimate celebrations
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Bespoke private experiences



Couples Who Value Quality Time
Romantic journeys, intimate celebrations, and unforgettable marriage proposals.
Families & Solo Travelers
Seamless travel with comfort, thoughtfully designed around each traveler's pace and interests.
Travel Advisors
Local expertise, exceptional service, and dedicated support throughout every journey.
Who Chooses
Firenze Concierge



The Vision Behind
Firenze Concierge
Experiencing Italy in depth goes far beyond visiting iconic destinations. It requires insight, discernment, and privileged access.
That philosophy defines Firenze Concierge. Founded by Luciana, the company curates authentic Italian experiences with sophistication, intention, and a deep understanding of what makes each journey truly exceptional.
Living in Florence since 2016, Luciana has built her expertise through a degree in Luxury Brand Management at Istituto Marangoni and a Master's in Luxury Business at Polimoda.
She also contributed to the hospitality project of the historic Palazzo Pucci, in collaboration with Maison Emilio Pucci, part of the LVMH Group—an experience that deepened her understanding of Italian lifestyle, luxury hospitality, and exceptional service.
After nearly a decade living in Italy, traveling across 22 countries, and with more than 20 years of experience in luxury events, Luciana has developed a refined international perspective on destinations, gastronomy, wine, and cultural experiences.
She is also a certified tour guide, officially licensed by the Italian government.
THE ART OF CRAFTING YOUR ITALIAN JOURNEY
Every journey begins with listening: Your expectations, travel style, and interests are carefully understood to create a truly personalized experience.
Our curation is built on first-hand experience: Hotels, restaurants, and experiences are personally tested and carefully selected, drawing on nearly a decade of living in Italy.
Every itinerary is thoughtfully designed: to ensure a seamless balance of pace, logistics, and meaningful experiences, allowing you to enjoy each destination at the perfect rhythm.
Every detail is managed with precision and discretion. Reservations, trusted partners, and logistics are seamlessly coordinated, so you can simply enjoy your journey.




Expertise that transforms every itinerary into an unforgettable experience




























