On a full-day journey, discover the meaning of Made In Italy and Florence's renowned artisanal excellence.

Known worldwide for its artisanal tradition since the Middle Ages, Florence produces luxury items such as fine fabrics, leather, jewellery and perfumes of the highest quality. Craftsmanship has made Florence famous throughout the world, and artisanal skills are worth as much as its artistic heritage.

Learn about the rich history and tradition of Made In Italy luxury products, getting up close and personal with the processes that define the true value of Italian craftsmanship.
 

And put your knowledge into practice in two artisanal workshops in renowned Florentine luxury ateliers:

Perfume Workshop
Discover the magical world of artistic perfumery in a private class and create your own bespoke fragrance, guided by a master perfumer. Learn the secrets behind perfume making, and become a fragrance master for a day. Take home your 100 ml Made in Florence fragrance bottle.

Leather Workshop
Explore all the secrets of leather goods production with the best local artisans. Go behind the scenes at the ateliers and learn traditional leather manufacturing and craftsmanship techniques. Become a leather craftsman for a day, studying the art with a Florentine master craftsman. Take home your authentic Made in Florence leather accessory.
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Made in Italy - Craftsmanship Excellence is a journey that provides a true immersion in the secrets of artisanal excellence that make Florence a symbol of quality and luxury.